MARKETING YOUR SMALL BUSINESS

 

Now that you have made the exciting decision to start your small business here on the West Side of the Lake of the Ozarks, it is time to put in place the marketing strategies to get your company noticed and stand out above the rest.

There is no magic involved in marketing as every business is individual and unique to the particular products and services that they offer. Marketing your business is the best way to reach out to your potential clients and let them know what you do and how it could benefit them.

The Lake West Chamber of Commerce knows the importance of marketing for small businesses in our area and would like to share with you some ideas to get you started.

KNOW YOUR CUSTOMERS:

Do your initial homework. Getting to know the customer base you are targeting in your area is an essential beginning for your marketing strategy.

Knowing and growing your client base with repeat customers will ensure your continued success, and lead to referrals and word of mouth recommendations for future clients.

MARKETING PLATFORMS:

The internet is a consistently growing, changing, and evolving platform for you to get your business introduced to a wide audience. Facebook, Google, and LinkedIn are just a few of the places to get started with your internet marketing.

CONTENT MARKETING:

Content marketing allows you to be creative with the information you want to get out there to your potential clients, Blogs, videos, and podcasts are just a few of the ways to grab the attention of your targeted customers and tell your story

TAGLINES AND BRANDING:

Coming up with your unique logo, tag lines, and advertising verbiage will also allow you to stand out from your competition and get your business noticed.

The Lake West Chamber of Commerce provides several marketing opportunities for our members to take advantage of.

• LISTINGS – Your business will be listed in our Online Membership Directory and the printed Membership Directory
• RIBBON CUTTINGS – Available to new members or existing member's new locations
• MEDIA OFFERS – Advertising for your Ribbon Cutting in the Westside Star from Lake Media
• REFERRALS – The Lake West Chamber only refers to Chamber members
• CHAMBER NETWORKING SOCIALS – Networking Social events throughout the year
• EMAIL BLASTS – The Lake West Chamber offers weekly e-mail blasts that are circulated to over 450 members
• BROCHURE DISPLAY RACKS – The Lake West Chamber provides racks inside the office and at an outside kiosk to display each business member’s brochures and advertising materials
• CHAMBER EVENTS – The Lake West Chamber is host to multiple events throughout the year that provides marketing opportunities

The Lake West Chamber of Commerce is a proud supporter of our Lake West community, its residents, and our small business owners. We would love the opportunity to assist you and your business in your venture here on the West Side of the Lake of the Ozarks.

Stop by or visit our website for more information!

Building a stronger economy and a better business community since 1987!

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